What’s your “Big Why”? Having a clear Why is critical for success and for good reason. Not only does it give you clarity of purpose, but it also helps you avoid the hamster wheel our industry inevitably tries to put us in. Having a strong reason, or “Big Why”, like Simon Sinec says, is even more critical now, as we move into this recession. Need help with your “Big Why”? I’d be happy to grab a coffee and help you get clear on your purpose!